Flora
Bringing beauty to every occasion, one bouquet at a time.
Flora is an easy-to-use app where customers can quickly order and customize flowers for any occasion. The simple design lets you shop by event, choose the flowers you want, and personalize them as a gift or for yourself.
Overview
Project Type: Mobile app (Figma prototype)
Goal: Design an intuitive flower-ordering experience that feels personal, effortless, and joyful.
Flora reimagines how people buy flowers online — transforming it from a transactional process into a warm, guided, and emotional interaction.
Role : UI/UX Designer
Tool : Figma
Timeline: 3 weeks (Academic project)
Problem
Most flower-ordering apps feel busy and impersonal. Users struggle to find what they want because the experience focuses on transactions instead of emotion.
Key challenges identified:
Too many product options without meaningful guidance.
Customization steps are confusing or hidden.
The design feels cold, with little connection to the sentiment behind giving flowers.
Delivery details are unclear, causing hesitation at checkout.
Flora creates a calm and thoughtful shopping experience that mirrors the feeling of visiting a local flower shop. It helps users choose, customize, and send flowers in a way that feels simple, emotional, and personal.
Key design solutions:
Shop by occasion
Visual customization
Warm and minimal interface
Emotional connection
Transparent delivery details
Solution
Design Process
Persona
Style Sheet
Sketches
Wireframes
